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The new identity design for Indie Coffee Roasters – a local coffee roasting company owned by my husband Alec and I. Our dachshund Indie was the inspiration for the silhouette in the mark and the dog themed iconography. A color palette of greens, browns, and neutrals are a represention of the coffee roasting process and the vintage touches are inspired by the coffee’s history. A handwritten script pairs perfectly with the bold sans serif type and reminds one of the rich, hand-crafted techniques use to roast the product.

Indie Coffee Roasters Website