A private school on a 43-acre wooded campus in Indianapolis, The Orchard school focuses on experimental, hands-on learning and developing children’s academics and personal character. As their 100th year anniversary quickly approaches, they new they needed a refresh to the school’s brand identity and visual aesthetic. The new logo system was inspired by their original tree logo created in 1922 when the school’s doors first opened. To finish out the brand system, we kept to traditional institutional elements and a natural color palette.