Lessonly launched its inaugural user conference in April of 2018, here in Indianapolis. I had the privilege of establishing the visual aesthetic for the brand and all its components. We started with the idea of motion and what propels individuals and teams forward. We used the propeller to mimic the shape of the Y in Yellowship, the coming together of 3 individual parts to form one whole, and the idea of time and increased productivity. With the help of Helen Gardner and the rest of the Lessonly marketing team, we created the conference website, collateral, wayfinding and signage, screen graphics, swag, and more.