A Brand New Year: A Purpose Driven Approach to Creating Brand Goals
Let this new year mark the start of a new season for your company, focusing on how to set goals that will help you focus on intentional growth.
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A Brand New Year: Answering The Five Questions You’ve Been Asking About Rebranding
A solid rebranding strategy will preserve what is serving the company well, and will pursue ways of enhancing or creating what is lacking...
A Brand New Year: How to Conduct a Brand Audit
Conducting brand audits is a necessary and insightful practice to implement in any business model, because it reveals both the strengths and weaknesses of our brands...
A Brand New Year: Master your Brand and Brand Identity
If I asked you to describe your brand, right now, in 30 seconds, what would you say? Would you go right to what your logo looks like, your colors, fonts, or maybe even a headline on a piece of marketing collateral?
From Concept to Completion: An Interview with the Designer of “Brunch, Brunch Baby!”
Indianapolis-based designer Jenny Tod recounts the highlights and challenges of diving head-first into the spirited world of children's literature.
The Anomalous Art of Doing It All: Preserving Intentionality in a Multi-Faceted Life
In a hustle-driven culture that encourages your entire being to be devoted to a positive linear career path, it may seem abnormal